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Terms of Reference
Visit Oromia Arabic

1. Introduction

Oromia Tourism Commission (hereinafter called “OTC”) is a government organization established in June, 2020 with its brand name and tagline “Visit Oromia – Land of diverse beauty”. The brand aims to position Oromia as the best tourist destination on the global stage with its heavily rich tangible and intangible resources. The Commission, as part of its endeavors to promote Oromia in the global stage, is working on branding and promoting its brand name in Arabic language and create brand awareness and presence in the multibillion Middle East and North Africa’s (MENA) tour and travel industry.

On basis of these Terms of Reference, OTC aims to select one party to provide the service of Communications and Marketing that support in formulating and implementing marketing and media presence program for presenting Visit Oromia in Arabic.

OTC reserves the right to update, change, extend, postpone, withdraw or suspend the Terms of Reference, this tender, or any decision with regard to the selection or contract award. OTC is not obliged in this tender procedure to make a contract award decision or to conclude a contract with a participant. OTC reserves the right to suspend or annul the tender procedure at any moment in time.

Participants cannot claim compensation from OTC, any affiliated persons or entities, in any way, in case any of the aforementioned situations occur.

By handing in a proposal, participants accept all terms and reservations made in these Terms of Reference, and subsequent information and documentation in this tender procedure.

2. Objectives

The overall objective of this assignment is to ease the communication gap between the Arabic and English speaking world by delivering a complete and reliable promotion of Oromia’s tourism potentials in Arabic language based on a thorough understanding of OTC’s organizational mission and goals.

3. Assignments and deliverables

Assignments and deliverables could include the following (the list below describes the overall scope of work that is inclusive of all future assignments):

Activities, Deliverables, and Timelines

1. Conduct a desk review and provide a report with findings and recommendations of Visit Oromia Arabic language importance and its expected outcome.
2. Prepare a strategic plan for marketing and promoting Oromia in Middle East and North Africa’s (MENA) Tour and Travel industry in accordance with the Commission’s strategic plan.

• Develop first-year comprehensive communication and marketing detailed plan to be delivered by the Contractor under the supervision of the Commission.

1. Prepare an implementation, evaluation and monitoring system for Visit Oromia Arabic.
2. Refine and finalize the Visit Oromia Arabic project proposal after consultation and feedback from the Commission.

N.B. Technical and Financial proposals must be submitted separately.

4. Contractor profile

The contractor(s) need(s) to have the following experience/knowledge:

3. Demonstrated experience supported by portfolio developing deliverables described in section 3.
4. Demonstrated experience in Communications, Media and Marketing for a professional client.

• Understanding of OTC mission and ultimate goal.

1. Understanding and experience in the travel and tourism industry especially in Oromia region as promoter or service provider.
2. Demonstrated networking capacity with Ethiopian diaspora in MENA, Arabic media and marketing industry.
3. Proficiency in the Arabic language and deep understanding of the Arabic world.

• Proven human resource capacity and other technical requirements.

The Contractor(s) need(s) to have the following skills:

1. Good interpersonal and communication skills
2. Solid technical skills in the communication, media and marketing industry

The Contractor(s) need(s) to have the following characteristics:

1. Be able to promptly respond to calls for proposals (within 15 business days).
2. Be able to accommodate on short turnaround time (varies depends on the nature of the assignment, typically between 1 day and 3 weeks).

• Be able to understand and follow briefings in English and revise products according to feedback.

1. Be able to adapt to changing need as the assignment evolves.

5. Procedure

The assignment will be awarded to the Contractor(s) with the most economically advantageous proposal, this is determined on the basis of the evaluation criteria of price and quality.

The procedure will be as follows:

• Open call for proposals publicized on OTC website and via OTC communication channels including private vacancy sites. Evaluation of proposals and portfolio based on criteria described in section “Contractor profile” by an evaluation committee consisting of procurement committee and Marketing and Promotion directorate staff. Invitation to possible candidates for a short pitch to evaluate how the candidate would respond to a brief. Selection of Contractor(s) to be included in the pool of Contracts. Inception meeting with the selected Contractor(s) for the signing of a framework agreement.

*Proposals submitted after the deadline will be returned and will not be considered in the tender procedure.

OTC will reject offers if any illegal or corrupt practices have taken place in connection with the award or the tender procedure.

6. Proposal guidelines

OTC is requesting the Contractors to hand in a proposal of a maximum of 2 pages (excluding CVs, sample work and references). The proposal must be sent in PDF-format at info@visitoromia.org or abdug@visitoromia.org before 11 Jun, 2022 with the subject line “Proposal for Visit Oromia Arabic.”

In the proposal, please provide the following:

• A succinct, well-documented approach detailing your way of working in relation to the underlying project; A rate in Ethiopian Birrs (ex VAT) of cost breakdown; Clear description of the project team, relevant experience of team member(s) and 3 best examples from prior work for assessment of capability, based on the profile in section 4
• Statement on Ground for exclusion (see below)

7. Grounds for exclusion

Contractor(s) shall be excluded from participation in a procurement procedure if:

1. They are bankrupt or being wound up, are having their affairs administered by the courts, have entered into an arrangement with creditors, have suspended business activities, are subject of proceedings concerning those matters, or are in any analogous situation arising from a similar procedure provided for in national legislation or regulations;
2. They or persons having powers of representation, decision-making or control over them have been convicted of an offence concerning their professional conduct by a judgement which has the force of res judicata;
3. They have been guilty of grave professional misconduct proven by any means which OTC can justify;

Contractors must confirm in writing that they are not in one of the situations as listed above.

8. Evaluation Method

Note for Contractors

Please submit a financial offer along with your proposal, which contains the following information:

• The overall fee for services to be provided – based on the deliverables in the Terms of Reference.
• All the necessary legal documents

Job Vacancy: Graphics Designer (For one month)

Company: Oromia Tourism Commission

Location: Finfinnee

About Us: Oromia Tourism Commission (OTC) is a public organization entrusted with the duty and responsibility to spearhead a strategic and successful execution of the Oromia Sustainable Tourism Master Plan in collaboration and coordination with public, private, civil society organizations and host communities in the region and in partner neighbor regions.

Introduction: Oromia Tourism Commission has been organizing Tourism & Hospitality events for the past two years. As in previous events, OTC will organize the third-Round event called OROMIA TOURISM WEEK at Ethiopian Skylight Hotel from September 26 – 28, 2023. The event consists Exhibition, Beauty pageant, Tourism Award, Cultural Show, Seminars, B2B meetings, and others. For this event, the commission needs professionals who will play a crucial role in bringing our brand through visually appealing designs. You will collaborate with our marketing and creative teams to develop captivating graphics for various platforms, including digital, print, and social media.

Responsibilities:

• Create visually stunning and effective designs for our annual event called Oromia Tourism Week 2023 which is organized from September 26 – 28 2023 including brochures, posters, banners, social media graphics, and more.
• Collaborate with the marketing team to conceptualize and execute design concepts that align with the company’s brand identity and messaging.
• Work on projects from initial concept to final production, ensuring high-quality and consistent design standards.
• Keep up-to-date with design trends and industry best practices to continually enhance the visual appeal of our materials.
• Adapt and modify existing designs to suit different formats and requirements.
• Collaborate with cross-functional teams to gather design requirements and incorporate feedback.

Requirements:

• Proven experience as a Graphics Designer or similar role, with a portfolio showcasing your design skills and creativity.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
• Strong understanding of design principles, layout, typography, and color theory.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Excellent communication skills to effectively translate design concepts and ideas.
• Attention to detail and a strong commitment to delivering high-quality work.

Preferred Qualifications:

Skill in Graphic Design, motion graphics, video editing, Visual Arts, & related stuff.

Familiarity with UI/UX design principles for web and mobile applications.

Application Process: If you are a creative thinker with a passion for design and an eye for detail, we invite you to apply for this exciting opportunity. Please submit your resume, portfolio, and a brief cover letter detailing your relevant experience to jobs@visitoromia.org

We thank all applicants for their interest, but only those selected for an interview will be contacted.

Application Deadline: August 18, 2023

At Oromia Tourism Commission, we value diversity and are an equal-opportunity employer. We encourage applications from all qualified individuals, regardless of background.

Salary: Negotiable